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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to terramargraphics.com.

TERRAMAR GRAPHICS, INC. PRESENTS
OCT
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Terramar Graphics, Inc.
The Way I See It
 

Nothing Lasts Forever

Here are some words of wisdom to get you through your day.
“The bad news is nothing lasts forever. The good news is nothing lasts forever.” – J. Cole

Here’s the way I see it: Life is a circle of happiness, sadness, hard times, and good times. If you’re going through hard times, have faith that good times are on the way.

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Idea of the Week
Themes of Thinking: Communicating Design Ideas Efficiently
EASY-TO-READ DESIGNS

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Designers often face the challenge of fitting large quantities of information into formats with limited space.

If you have that problem, there are practical tools that can help. Three “themes of thinking” can be used to inform this process and overcome its challenges.

1. Ockham’s Razor

Ockham’s razor is a principle attributed to a fourteenth-century English logician, William of Ockham.

Ockham’s razor (sometimes referred to as the law of economy) is based on the idea that the simplest solution is always the best. In using this principle, elements that are not needed should be pared back to produce something simpler.

When evaluating your designs, analyze each element and “shave away” as many as possible, without compromising the overall function. This will minimize inconsistency and redundancy as much as possible while retaining features that still work perfectly.

Want to take it a step further? Ask another artist to critique your work and to identify spots that aren’t clear or effective.

2. KISS

KISS is a design acronym for “Keep It Short and Simple.”

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Similar to Ockham’s razor, the idea is to pare back a design, so it is as easy as possible to understand and interpret. KISS means keeping layouts clean, text basic and easy to read, and your graphic flow a breeze to navigate.

Beyond just minimalism, KISS requires a sharp understanding of the message that must be communicated and the mindset of the audience you’re targeting.

3. Focus

A company may have many products or projects, but focused designs should accentuate only the most important.

The principle of focus demands you ask one question: what is the first piece of information people should encounter? To employ the principle of focus, accentuate key graphics or headlines, and avoid featuring equally weighted objects on one page. When several objects are a similar size, it forces competition among them and fatigues the reader.

Focus also requires you to streamline content. Information about non-focal points of the product or company can be distributed via other print materials, brochures, or your website.

Activate Empty Space to Stretch Your Designs

In the flatness of 2D screens, it is easy to forget that a third, spatial dimension is available to you.

Graphic artists who activate space-savvy designs have the ability to reach into the paper and stretch the depth of their space. Try these three principles to craft aesthetically compelling, easy-to-read designs!

See more great ideas like this!
Click here to visit the Terramar Graphics, Inc. - Ideas Collection.
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Marketing Tip
Smart Business Cards
UPGRADE YOUR NETWORKING

Technology has revolutionized the way we interact and engage with people. For example, smart business cards can be a fun way to upgrade your networking. Whether you want to share your contact information, payment apps, or tell your story, smart cards allow users to easily tap a business card with their phone to access information or scan a QR code.

Here are a few smart business card options to consider. Depending on what features you are looking for, pricing will vary.

While smart business cards are a trendy way to share information, traditional printed business cards continue to be a favorite for many people as a way to create a memorable connection. By having both print and digital cards, you can provide options to connect with your audience however they are most comfortable.

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Uncommon Product
Care Cards
HELP CUSTOMERS EXTEND THE LIFE OF THEIR PURCHASE

Care cards are a thoughtful tool to help customers extend the life of their purchase. For example, a care card can include instructions on how to wash a product, such as customized coffee tumblers that should be hand washed only (not dishwasher safe). Care cards can also provide tips on how to store or care for items, such as jewelry, canvas artwork, photo albums, custom keepsakes, and more.

For example, Silver Jeans Co. mails a Denim Care card with all purchases that includes tips on keeping your denim (and the planet) looking its best. They not only provide helpful advice for customers on how often to wash their jeans, but also tips on hang drying, spot cleaning, and more.

Care cards can be created as simple as a one-sided flat card in any size to a larger, multi-panel folded card. If you’d like help creating a care card your customers will appreciate receiving, give us a call today!

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Tech Tip
Focus Mode for Android
PAUSE APPS THAT CAN BE DISTRACTING

Android Focus mode enables users to pause apps that can be distracting, such as social media notifications and news alerts. Once Focus mode is turned on, chosen apps will be grayed out on the screen, and their notifications will be hidden. Any notifications from those apps are put on hold until Focus mode is turned off, although exceptions can be added for calls and alerts from specific people or apps.

Users may also create a work profile to pause work app alerts (such as Outlook emails and Microsoft Teams alerts) to prevent distractions during meals or family time in the evenings or weekends.

To access Focus mode on an Android device, go to Settings/Digital Wellbeing and Parental Controls.

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Fun@Work

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